Soul Campaign Shoot
A behind-the-scenes look with @copenhagenfrow
Ever felt that perfect moment when everything just flows? That's what we call "good chi" – and it's exactly what we were chasing during this shoot. We've always been fascinated by how Hong Kong's raw street energy connects with our Danish roots. The respect for tradition and family that runs deep in Asian culture, mixed with our laid-back Scandinavian approach to life.
These behind-the-scenes shots capture the real moments. The laughter between takes. The way authentic craftsmanship speaks louder than words. Because that's what "Soul" really means to us – it's the life force that flows through everything we create. The chi that connects our community across the globe.
